Your CRM is not your strategy
There are platforms that manage contacts. And others that understand business.
SAP CX goes beyond the pipeline: it connects data, teams, and real decisions.
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A message from Margarita Katsorchi, Your Business Development Executive
Στην SAP πιστεύουμε ότι το CX δεν είναι τεχνολογία.
Είναι τρόπος σκέψης.
Και στην Ελλάδα, οι εταιρείες που θα ξεχωρίσουν είναι αυτές που θα καταφέρουν να μετατρέψουν τα δεδομένα τους σε εμπειρία.
Και την εμπειρία σε ανάπτυξη.
SAP CX | Customer Experience for intelligent growth
Want to learn more?
Explore success stories from similar industries, discover key market trends, and see how leading companies use CX to grow.
👇
A message from Margarita Katsorchi, Your Business Development Executive
Στην SAP πιστεύουμε ότι το CX δεν είναι τεχνολογία.
Είναι τρόπος σκέψης.
Και στην Ελλάδα, οι εταιρείες που θα ξεχωρίσουν είναι αυτές που θα καταφέρουν να μετατρέψουν τα δεδομένα τους σε εμπειρία.
Και την εμπειρία σε ανάπτυξη.
SAP CX | Customer Experience for intelligent growth
Want to learn more?
Explore success stories from similar industries, discover key market trends, and see how leading companies use CX to grow.
👇
Managing leads is not the same as leading a business
Your company needs more than tracking: it needs context, agility, and aligned decisions. SAP CX turns loose data into connected experiences and processes into results.
From data to decision: SAP turns signals into action
A trend emerges. Demand rises. The market moves. Something changes. At first, it seems anecdotal, but it’s not. And suddenly, what seemed like a normal curve... becomes an opportunity. But opportunities don’t show up in monthly reports. They appear when someone connects the right pieces. It’s a wave. And whoever sees it first, takes the lead.
SAP’s intelligence engine crosses internal data (sales, products, marketing) with external signals (traffic, intent, competition) and fires real-time insights. Result? +32% forecast accuracy and +20% commercial reaction speed.
Fragmentation is costly. Integration changes everything
When growth accelerates, friction multiplies: Opportunities get lost in Excel sheets. Tasks repeat. Decisions are made with half the information. And if everything is fragmented, nothing flows. And if nothing flows, nothing scales.
SAP unifies marketing, sales, and customer service into a single flow. Everything is connected: history, campaigns, viewed products, NPS, contracts, etc. It automates repetitive tasks (follow-ups, notifications, proposals) and assigns according to business rules.
Leadership comes from understanding
Before, it was a matter of intuition: a good-hearted person, a talented team, some experience. Today, that’s not enough. Because cycles are shorter, customers more demanding, and competition faster. It’s no longer about having data. It’s about understanding it. Connecting signals. Reading contexts. Detecting patterns.With clarity, decisions are different:
- Priorities change.
- Talent is deployed where it generates the most impact.
No more improvisation. It’s designed. Executed. Grown with precision.With SAP, insights are consolidated in one place: behaviour, business, and opportunity. It aligns marketing, sales, and aftersales, resulting in +50% commercial effectiveness.
Want to discuss your priorities for your company and see if there’s a good fit?
👇
Managing leads is not the same as leading a business
Your company needs more than tracking: it needs context, agility, and aligned decisions. SAP CX turns loose data into connected experiences and processes into results.
From data to decision: SAP turns signals into action
A trend emerges. Demand rises. The market moves. Something changes. At first, it seems anecdotal, but it’s not. And suddenly, what seemed like a normal curve... becomes an opportunity. But opportunities don’t show up in monthly reports. They appear when someone connects the right pieces. It’s a wave. And whoever sees it first, takes the lead.
SAP’s intelligence engine crosses internal data (sales, products, marketing) with external signals (traffic, intent, competition) and fires real-time insights. Result? +32% forecast accuracy and +20% commercial reaction speed.
Fragmentation is costly. Integration changes everything
When growth accelerates, friction multiplies: Opportunities get lost in Excel sheets. Tasks repeat. Decisions are made with half the information. And if everything is fragmented, nothing flows. And if nothing flows, nothing scales.
SAP unifies marketing, sales, and customer service into a single flow. Everything is connected: history, campaigns, viewed products, NPS, contracts, etc. It automates repetitive tasks (follow-ups, notifications, proposals) and assigns according to business rules.
Leadership comes from understanding
Before, it was a matter of intuition: a good-hearted person, a talented team, some experience. Today, that’s not enough. Because cycles are shorter, customers more demanding, and competition faster. It’s no longer about having data. It’s about understanding it. Connecting signals. Reading contexts. Detecting patterns.With clarity, decisions are different:
- Priorities change.
- Talent is deployed where it generates the most impact.
No more improvisation. It’s designed. Executed. Grown with precision.With SAP, insights are consolidated in one place: behaviour, business, and opportunity. It aligns marketing, sales, and aftersales, resulting in +50% commercial effectiveness.
Want to discuss your priorities for your company and see if there’s a good fit?
👇
More than
425,000
customers in over 180 countries, including more than 80% of Fortune 500 companies.
SAP customers generate approximately
87%
of global commerce.
More than
10.000
customers worldwide use SAP CX to manage the Customer Experience.
How do we do it?
All our solutions have embedded AI
SAP Sales Cloud
CRM helps improve the customer experience through personalisation and rapid problem resolution, greater customer retention through personalised service, increased sales revenue through better pipeline management, and greater process efficiency through automation and scheduled reminders.Our CRM solution allows you to:Control and track sales activity.
- Guided sales flow: leads, opportunities, quotes.
- Intelligent Sales: Pipeline Manager, Forecast Tracker, Pipeline Flow.
- KPIs and reports to always have a complete business overview.
- Marketing: Segmentation and mass email campaigns.
- Contracts, maintenance plans.
- Notifications, automatic email sending, and approval workflows.
- Unified sales management with mobility, integrated with Outlook.
SAP Service Cloud
Service Cloud helps you improve customer service, contact management, and omnichannel communication.The system helps you to:
- Automatically manage service requests based on priority and assign them to the correct service agent.
- Allow service representatives to log, track, and resolve service cases.
- Enable agents to access the knowledge base to quickly resolve customer queries.
- Offer a variety of interaction channels such as email, chat, social media, and more.
- Provide detailed analytics to evaluate service performance and take improvement actions.
Marketing
Emarsys is where marketing experts find their magic: the all-in-one AI-powered platform.
It enables brands to deliver campaigns that increase customer lifetime value. Built on the backbone of email, native omnichannel experiences, and connected integrations at scale.It helps you to:
- Establish your strategy,
- ROI analysis, and marketing performance, ensuring your budget.
- Build customer loyalty.
- Increase visitor-to-customer conversions.
- Drive more traffic to your website while reducing acquisition costs.
- Deliver hyper-personalised multichannel campaigns to boost sales.
Commerce
It is a versatile B2B-B2C e-commerce platform with essential features such as:
- Omnichannel Management: Provides a consistent and unified experience to customers across all sales channels, whether online, mobile, or in-store.
- Personalisation: Enables businesses to tailor content, promotions, and recommendations based on individual customer preferences and behaviour.
- Order Management: Allows management of the entire customer order lifecycle from capture to fulfilment.
- Scalability: Can expand and handle a large volume of customer transactions.
- Real-Time Analytics: Offers real-time business intelligence to make informed decisions.
- Global: The platform supports multiple currencies, languages, taxes, and local regulations, making it easier for businesses to operate worldwide.
- Integration: Easily integrates with other SAP solutions and third-party systems to provide an end-to-end e-commerce solution.
How do we do it?
All our solutions have embedded AI
SAP Sales Cloud
CRM helps improve the customer experience through personalisation and rapid problem resolution, greater customer retention through personalised service, increased sales revenue through better pipeline management, and greater process efficiency through automation and scheduled reminders.Our CRM solution allows you to:Control and track sales activity.
- Guided sales flow: leads, opportunities, quotes.
- Intelligent Sales: Pipeline Manager, Forecast Tracker, Pipeline Flow.
- KPIs and reports to always have a complete business overview.
- Marketing: Segmentation and mass email campaigns.
- Contracts, maintenance plans.
- Notifications, automatic email sending, and approval workflows.
- Unified sales management with mobility, integrated with Outlook.
SAP Service Cloud
Service Cloud helps you improve customer service, contact management, and omnichannel communication.The system helps you to:
- Automatically manage service requests based on priority and assign them to the correct service agent.
- Allow service representatives to log, track, and resolve service cases.
- Enable agents to access the knowledge base to quickly resolve customer queries.
- Offer a variety of interaction channels such as email, chat, social media, and more.
- Provide detailed analytics to evaluate service performance and take improvement actions.
Marketing
Emarsys is where marketing experts find their magic: the all-in-one AI-powered platform.
It enables brands to deliver campaigns that increase customer lifetime value. Built on the backbone of email, native omnichannel experiences, and connected integrations at scale.It helps you to:
- Establish your strategy,
- ROI analysis, and marketing performance, ensuring your budget.
- Build customer loyalty.
- Increase visitor-to-customer conversions.
- Drive more traffic to your website while reducing acquisition costs.
- Deliver hyper-personalised multichannel campaigns to boost sales.
Commerce
It is a versatile B2B-B2C e-commerce platform with essential features such as:
- Omnichannel Management: Provides a consistent and unified experience to customers across all sales channels, whether online, mobile, or in-store.
- Personalisation: Enables businesses to tailor content, promotions, and recommendations based on individual customer preferences and behaviour.
- Order Management: Allows management of the entire customer order lifecycle from capture to fulfilment.
- Scalability: Can expand and handle a large volume of customer transactions.
- Real-Time Analytics: Offers real-time business intelligence to make informed decisions.
- Global: The platform supports multiple currencies, languages, taxes, and local regulations, making it easier for businesses to operate worldwide.
- Integration: Easily integrates with other SAP solutions and third-party systems to provide an end-to-end e-commerce solution.
What isn’t measured doesn’t improve. With SAP CX:
+18%
closing velocity
+32%
forecast accuracy
+25%
conversion in prioritised accounts
-14%
CAC
+40%
efficiency
What isn’t measured doesn’t improve. With SAP CX:
+18%
closing velocity
+32%
forecast accuracy
+25%
conversion in prioritised accounts
-14%
CAC
+40%
efficiency
Diagnostic Questionnaire
Select your current situation. Click Generate insights to see your results and tailored recommendations.
Diagnostic Results
Level overview
Key Insights
Recommendations (only shown for areas with score < 2)
KPIs & notes: insights inspired by widely cited studies and benchmarks from Gartner, McKinsey, and Deloitte (buyer preference for rep-free/self-service, omnichannel engagement around ~10 channels, impact of <24h quote turnaround on win rate, and automation reducing back-office workload and error rates below 1%).
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